Welcome to Meet the Mash, where we introduce you to our collaborators & compatriots on the Mash tour.
Since 2010, Camden Town Brewery has been using modern techniques to craft better lagers & bring them to a new audience, with Jasper Cuppaidge at its helm. On July 30th, he joins the London Mash for the Craft Beer Revolution. Get your tickets, follow him on Twitter, and read more below.
How did you start brewing?
I started out by making beer in the basement of my pub, the Horseshoe, for fun. No one else was really doing this at the time.
Plus, my mum had a big birthday coming up. Her dad – my grandfather – had owned a brewery back in Australia and as a present I recreated the beer that they had brewed.
Simultaneously, as a pub owner I was getting frustrated that the beer styles I liked – particularly lager – were getting short shrift in the beer market. Most of what was available was bland and fizzy and anything half decent was expensive and seen as a bit exclusive. I wanted to fix that!
What’s your favorite London bar or restaurant?
It’s got to be our own brewery bar! But seriously – we work with so many great places across the city, it’s hard to choose. If I had to? Restaurant-wise, our friends Caravan, Byron & Spuntino are great and bar-wise The Earl of Essex, Well & Bucket and our neighbors, the Grafton. When new beers come out, we ask ourselves “will it work in these places?” If it does, we’re onto a winner.
How would you characterize London’s craft beer scene?
Vibrant, fast moving and a little bit competitive – in a good way! Being around so many awesome breweries keeps us on our toes, they’re always raising the game and encouraging us to do better.
Who in it do you admire?
The guys from the Kernel and Partizan are great – we’ve known them for a while and finally managed to brew a beer together a few months back, it was great fun. Logan from Beavertown, too. What he’s doing over there is brilliant!
What do you wish more people knew about craft beer?
That you can drink it every day! It doesn’t have to be crazy, inaccessible or hard to understand (though sometimes that can be fun), it can also mean great quality, well made beers that everyone can enjoy, whether they know a lot about beer or not.
What’s your current favorite beer?
Camden Hells Lager, of course! If that changes, I know I need to be worried.
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